Motorcycle Footwear

When a motorcycle is purchased there are many other purchases to consider. Every biker describes to have riding gear that will keep them safe while riding. Out on the open road there are road hazards and weather conditions to deal with.

Leather motorcycle jackets come in different types of cowhide and buffalo, along with chaps. These protect a rider from the elements, rocks, debris, and road rash. Leather gloves keep the hands warm in cold weather and dry in wet weather. Gloves also protect the hands from road rash. In the case of an accident and being thrown from a motorcycle the natural instinct is to put the hands out to break the fall. With gloves the skin on the hands can stay intact. A helmet is always important. Use your brain to protect your brain.

A long with leather jackets, chaps, gloves, and a helmet the footwear is also an important part of riding gear. Even picking the correct footwear takes careful consideration. A pair of tall leather boots works well when riding a motorcycle. This will protect the riders ankles from being burned on the exhaust pipes and from debris and stones. On a bike it is important to have the soles of the shoes be grippy; these will make the soles of the shoes like an extra set of tires. The feet are what hold up the motorcycle when you are at rest.

Some bikers may where fashion boots or cowboy boots, but these have slippery soles. Fashion boots are available in a work style with grippy rubber soles. Other bikers prefer a boot with Velcro or latches rather than a lace up boot. First they take less time to put on, and second the laces may come loose and get caught in moving parts, like the drive train.

Along with choosing the perfect bike that is comfortable and fits your cycling style, remember to purchase the riding gear including footwear that looks cool and keeps you protected while riding.

A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006

Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Making Your Commercial Website Work With Effective Web Design

The first thing about web design is to know the purpose of the website. This will then define the target audience of the website. Furthermore, this will dictate the appropriate look and overall web design.

Web Design: Connecting with Potential Customers

Commercial websites need to connect with potential customers. Websites are there to tell them about the products. So that’s what they should see in the website. They would be interested about what these products can do for them. Customers would want to know how they can buy the products. If they have questions they’d want to know how to contact you. And eventually they would be interested about the cost too.

In short, what a commercial website needs is a whole system. It’s like having a good store. You don’t only need a good display. You also need helpful salesladies and cashiers to complete the transaction.

To facilitate a good shopping experience, easy navigation is imperative. Relevant information about the company and its products should be easy to locate. A visitor should also be able to tell where he has yet to go to. For example, you have a repeat customer. He should be able to tell which products are new.

Links should be visible and clear. Titles for each link should tell what is contained there. The uncluttered look also always works for businesses. This gives the customers an easier way to take everything in. And it’s easier for them to choose where to go next.

The Other Side of Web Design

Web design also involves designing the under workings of the site. For instance, making sure that each page loads faster is essential. Customers value fast service. So, the site should open instantaneously if possible.

This does not mean that graphics and images are prohibited. It’s just a matter of providing the right file size.

Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.

Content management may be related to web design as well. After all, visitors go to the website for the content. Relevant content should be provided to help the site get indexed. Updates should be done regularly to improve rankings. This also helps make customers come back to the site.

So essentially, the interface and the backend job of the web designer should correlate. Good web designers should also be conscious of the business aspect of it. Businesses want to build a business. So at the end of the day, it should be what the website should deliver.

SEO understands that getting sales is the main objective of every business. While SEO works to provide the best website design and development services, it works to provide the best Internet marketing as well. We focus on the needs of each of our clients. And in the end, we always bring in the desired outcome.